Consulting · Fashion, retail & retail technology

Operating leadership for fashion brands and the technology that sells to them.

0600 takes the seat or runs the project, on both sides of the table. For brands: interim and fractional leadership, a read of the US market and what it takes to be ready for wholesale, and an independent view of what the inventory is worth. For technology companies selling into fashion and retail: the go-to-market read and the revenue seat, from someone who has been the buyer. Operator first; the tools follow.

Erik Ulin, Managing Director of 0600 LLC Erik Ulin · Managing Director
New York · Stockholm
© 0600 LLC
What 0600 does

Three practices. One operator's lens.

A seat, a project or a retainer, each with a written scope and a handover. The same person who has held the seat does the project.

i · Interim and fractional leadership

A seat filled by someone who has held it.

Chief executive, president, chief operating, chief revenue or commercial, US market lead. For a brand between leaders, a brand entering the US, or a technology company that needs revenue from fashion and apparel accounts and does not yet have the person to bring it in. Two days a week or full time, for a defined period, with the scope in writing and a handover at the end. AI goes into the work from the first week, inside planning, reporting and the customer, with the team trained to run it after.

ii · Market read, wholesale readiness and go-to-market

Adding wholesale, or entering the US, is an operating decision.

For a brand with wholesale at home and none in the US: an assessment of the US market for that brand, what the first season would take, and the investment case written for the owners or the fund behind them. For a DTC-born brand that retailers are asking for: pricing is the easy part; cash flow, merchandising, design, production, sales and operations all make room for a buyer's calendar, and the drops have to fit in without breaking the wholesale promise. The read first, then the plan, then the season run with the team.

For a technology company selling into fashion and retail: a read of the US market for that product, the accounts worth the first year, the channel and pricing model buyers will accept, and the first sales motion written for the team that has to run it. When the motion needs a person, the seat is the next step.

iii · Inventory read and recovery

What is your inventory worth, really?

Inventory is the asset that drives cash in a fashion brand, and most brands carry every unit at cost and never write it down. The inventory read is an independent, methodology-based view of which part sells above cost, at cost and below cost, which accounts and channels make money, and whether the next buy is the right size. Two weeks, fixed fee, delivered as a memo, a model, a working view on the brand's own data, or all three. When stock has to move, 0600 moves it on the brand's terms, outright or on commission, into the channels the brand's restrictions allow.

Who it is for

Four situations, one operator.

01 · A seat is open

The founder needs a president, the board needs an operator, or the plan needs a chief revenue officer for a year. The seat is filled now, with a handover date.

02 · Adding wholesale, or entering the US

Retailers are asking, or the home market is done and the US is next. The company runs on weeks; wholesale runs on a 9 to 12 month calendar, and the owners want the case before the capital.

03 · Selling technology into fashion

The product works. The buyer is a merchandiser, a planner or a wholesale team, and the company has never sold to one. The accounts, the pitch and the first motion, built by someone who has been the buyer.

04 · Sitting on stock

The balance sheet says one number; the warehouse holds another. The gap shows up the day stock has to become cash.

Engagement

A role, a project or a retainer.

Role

An interim or fractional seat

A defined role inside the brand or the company for a set period, two days a week or full time, with a written scope and a handover.

Fixed fee

A read or a plan

Scoped and priced up front: the US market read, the wholesale readiness read, the wholesale plan, the go-to-market read, the inventory read.

Retainer

A set of workstreams

The projects the brand needs carried, done alongside the team, reviewed monthly. AI inside the business is built here, inside the work, not sold as a tool.

Work

In partnership.

Most relationships continue past the first brief.

Clients
3.1 Phillip Lim
Surfside Supply
Maison de Sabré
SoldThrough
BackChannel
Stutterheim
Rowing Blazers
Threedium
Sonans AI
Questions

Five short answers.

What does 0600 do?

0600 advises and operates for fashion and consumer brands, out of New York. The work is interim and fractional leadership, a read of the US market and readiness for wholesale, go-to-market for technology companies selling into fashion, and an independent view of what inventory is worth, with recovery when stock has to move.

What seats does 0600 fill?

Chief executive, president, chief operating, chief revenue or commercial, and US market lead, in brands and in technology companies selling to them. Each seat has a defined period, a written scope and a handover.

Does 0600 work with technology companies?

Yes. 0600 does the go-to-market read for technology companies selling into fashion and retail, and takes the revenue seat when the motion needs a person to run it.

How does 0600 work with a brand?

A seat, a fixed-fee read or plan, or a retainer of workstreams reviewed monthly. It starts with a 30-minute call.

Who runs 0600?

Erik Ulin, Managing Director. Two decades on every side of the fashion table: president of J.Lindeberg USA, president of the MAGIC, Project and MRket menswear tradeshows at UBM, revenue leadership at NuORDER and Ghost, and restructuring at FTI Consulting.

Next step

Start with a 30-minute call.

Where the brand is, what the team already uses, and whether 0600 is the right outside operator for it. 0600 answers personally, usually within a day.

Contact
Erik Ulin · Managing Director · 0600 LLC
Base
New York and Stockholm