For a direct-to-consumer brand that has hit the wall, the next channel is someone else's floor. For an international brand, the US is not a bigger home market. In both cases pricing is the easy part: cash flow, merchandising, design, production, sales and operations all make room for a buyer's process. 0600 does the organisational work before the commercial work, with the team.
Every bar is a commitment made months before a direct-to-consumer team would have decided anything. The drops do not go away: they become planned newness that retailers set dollars aside for ahead of the buy.
Door tiers, markets, sequence, what stays DTC
Seasonal line plan, deliveries, pre-books, core
Line freeze, samples for market, drops as a layer
Lead times, minimums, staged capital
Reps or in-house, order platform, B2B 3PL, EDI
Margin stack, terms, cash cycle, price list
Typical of a brand whose numbers work before its organisation does. The readiness read produces the brand's own grid, with the order and cost of closing each gap.
How US retailers buy, price, receive and pay, and what has to be in place before the first order. Selling seasons are shorter, stores expect a 60% margin, and goods ship in the first week of the window. Part of every wholesale readiness engagement, and available on its own as a seminar.
The full session and exercises for a group of brands.
The rules, the calendar and the money, for a network.
Worked on one company's line and plan. No competitors in the room.
The six functions graded against what a first season will demand of them, and a decision: go, fix first, or stay direct.
What wholesale is for, which doors and markets, the calendar the business will run on, how capital goes in, the economics by channel.
Market and sell-in, production tracked to the window, deliveries, reorders, the first retailer scorecards. Handover with a playbook the team keeps.
Direct-to-consumer brands that have hit the wall and are adding wholesale, and international brands entering the United States. Both need the organisation set up for a buyer's process before the first order, and 0600 does that work with the team.
Yes. US market entry is part of the wholesale readiness practice: how US retailers buy, price, receive and pay, the calendar and the delivery windows, a US price built up from landed cost, and the representation choice with the cost written out.
A half-day seminar on selling wholesale in the United States, for international brands and for US brands adding wholesale. It runs as a delegation seminar, a 90-minute member briefing, or a private session on one brand's numbers, and it is part of every wholesale readiness engagement.
Where the brand is, what the team already uses, and whether 0600 is the right outside operator for it. 0600 answers personally, usually within a day.