About the Founder

Erik Ulin is a seasoned executive with extensive experience at the intersection of fashion, retail, and technology. With a career spanning leadership roles in wholesale, B2B marketplaces, and digital commerce, Erik has successfully guided brands and tech platforms in scaling their businesses and optimizing market strategies.

Before founding 0600 LLC, Erik held leadership positions at J.Lindeberg, NuORDER, and Ghost, Inc., driving revenue growth, retail partnerships, and digital transformation. His expertise in wholesale distribution, retail strategy, and technology adoption makes him a sought-after advisor for brands looking to expand in the U.S. and for tech companies aiming to integrate into the fashion industry. Erik based his career in management consulting and restructuring advisory, making him a multi-faceted partner.

Beyond his work, Erik is a passionate marathon runner who competes in multiple races each year. You can usually find him early in the morning by Central Park’s Jackie Onassis Reservoir, either before or after a run, capturing the same daily view that fuels his discipline and focus—both on the road and in business. Otherwise, he’s probably cooking or hanging out with the family!